TAKE YOUR VIDEO BUSINESS FROM UNPREDICTABLE HIGHS AND

LOWS TO STEADY, RELIABLE INCOME.

Land your next retainer client in

90 days with our system—guaranteed.

Program Overview

3 month mentorship
Live weekly coaching calls
One-on-one mentorship
60+ video lessons
Resource library
Community forum
Lifetime resource access

Curious about how we can help you? Book a call below to talk to our team.

Our Mission

Hi, I’m Michael, founder of Video Business Academy.

I started this community for video professionals who feel stuck in the grind of freelancing—constantly chasing gigs and dealing with unpredictable income. I’ve been there, worrying about the next month and juggling endless edits, with work spilling into family time.

Everything changed when I built a system that brought in steady clients and let me focus on what matters most—quality time with my family. Today, I have an incredible team handling editing and client communication, giving me the freedom I always wanted.

Over the years, I’ve worked with top marketing agencies, the NFL, the Atlanta Falcons, and pro athletes. But none of that means much if I’m stressed out and not present for my family. That’s why I created a program with weekly coaching, one-on-one mentorship, and a full resource library to help you turn your freelancing hustle into a scalable, thriving business. No more working during vacations or late nights stressing over edits.

Ready to make a change? Apply now to see if our community is the right fit for you!

What Our Students Say

Carter booked a 54K 12 month retainer in less than 3 months from starting Video Business Academy

Bryan completely revamp his business mindset in just 60 days.

Land your first retainer client in 90 days—guaranteed.

Video Modules

Module 1 // Mindset Shift

1.1 Where we're going + how to sign into circle

1.2 Sign into Lead Sync

1.3 What is your why

1.4 One off vs retainer

1.5 Belief in yourself

1.6 Breaking down DFC business

1.7 Not sexy stuff that you just have to do

Module 2 // Irresistible Offer

2.1 Picking a niche / warm leads

2.1a Niche down exercise

2.2 Making an offer so good they would be stupid to say no

2.3 Pricing your offer

2.4 Pitching new offer to a lead (warm + cold)

2.5 Banger free offer

2.6 Storybrand

2.7 Engage past clients // Referrals + pitching new ideas

2.8 Using community FB Pages as lead gen

2.9 Using facebook Ads library to see what the competition is doing

Module 3 // Serving Not Selling

3.1 Serving not selling

3.2 2-step sales process

3.3 Retainer examples

3.4 Intro calls

3.4a Live intro call

3.5 Clear not cleaver pitch decks

3.5b Live close call

3.6 Closing calls

3.7 Setting up automations for call reminders in CRM

3.8 Live example of close calls

3.9 Live call student review

3.10 Live call student review pt 2

3.11 Overcoming obstacles

3.12 Fortune in the follow up

3.13 Refundable deposit method

3.14 Contracts and payments + bonsai signup

3.15 Live sales practice video

3.16 Live call - accepted proposal but want to change scope

3.17 Live call - pitching past client on retainer packages

3.18 Prepay method if retainer isn't an option

Module 4 // Install Sales Funnel

4.1 Branding your business

4.2 Driving traffic to our offer (warm vs cold outreach)

4.3 Warm outreach 101

4.4 Cold outreach 101

4.5 - building cold outreach list

4.6 Lead Sync CRM Overview

4.7 Using our premade landing pages

4.8 Copy is king - using your offer copy on landing page

4.9 FB / IG lead forms + Zapier text leads to phone

4.10 FB / IG messenger ads

4.11 FB / IG ads to landing page

4.12 Using CRM for comment below lead generation

4.13 Using Lead Sync to get reviews

Module 5 // System & Scale

5.1 Business budgeting

5.2 Outsourcing filming + editing

5.3 Adding an assistant

5.4 What about stuff that isn't niche?

5.5 File storage

5.6 Video review

5.7 Estimated taxes

5.8 A word from someone who's made a ton of mistakes

Learn How To

Maximize existing customer relationships

Set up sales funnels

Design landing pages

Craft an offer that resonates with your audience

Price the value of your work

Run social media ad campaigns

Need Help With Growing Your Business?

Check Out Our Free Training!

In this free training, we’ll walk you through the entire Video Business Academy system. You’ll learn how to maximize value for your current customers, create compelling offers, scale your business, and increase your project rates!

Watch Free Training